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Advanced 💬 Communication

Persuasion

Convince people with a clear benefit, evidence and a call to action.

1Learn

Goal: Convince people with a clear benefit, evidence and a call to action.

Benefit first (This will save you…), evidence (Last quarter we…), handle objections (I understand the concern…), call to action (So let’s…).

2Key phrases

This will save the team five hours a week.Benefit
Last quarter, the pilot cut errors by 30%.Evidence
I understand the concern about cost, and here’s why it pays off.Objection
Imagine if…
The risk of doing nothing is…
So let’s start with a small pilot.Call to action

3Practice quiz

Question 1 of 4Multiple choice
Persuasion starts with:

4Speaking challenge

Speaking challenge

Persuade your family to take a holiday in Kerala instead of abroad. 2 minutes: benefit, evidence, objection, ask.

2:00

Say it out loud. Nobody is listening — that’s the point. Mistakes are allowed.

Finish this lesson

Do the practice quiz above, then mark it complete.